Main Street Reimagined.
Main Street USA has always been the heart of every community. It's what defines a town's unique character, reflecting the interests and personalities of the people that live and work there. Strolling down Main Street is where neighbors catch up, connect and become a community.
Main Street is more than just a place- it's a feeling.
With the rise of technology, e-commerce and one-click shopping, this iconic American experience has begun to disappear. In fact, two thirds of retail sales now occur online.
With the additional introduction of streaming services and fragmented content viewing on digital devices, we don't even watch TV together anymore!
Communities are more disconnected than ever, yet people instinctively crave meaningful communal experiences and connections.