About

Coming Soon!

One Pop at a Time

Main Street Reimagined.

Main Street USA has always been the heart of every community. It's what defines a town's unique character, reflecting the interests and personalities of the people that live and work there. Strolling down Main Street is where neighbors catch up, connect and become a community.

Main Street is more than just a place- it's a feeling.

With the rise of technology, e-commerce and one-click shopping, this iconic American experience has begun to disappear. In fact, two thirds of retail sales now occur online.

With the additional introduction of  streaming services and fragmented content viewing on digital devices, we don't even watch TV together anymore!

Communities are more disconnected than ever, yet people instinctively crave meaningful communal experiences and connections.

Coming Soon!

Our mission is to bring Main Street back to life,

grow the local economy,

and build community.

To do this, we've reimagined the Main Street experience. Amazon, the iPhone and the internet are not going away. So what will compel us all to get off the couch?
Coming Soon!

Team Intro

Female-Founded

Locally Powered

Socially Responsible

With extensive experience in sales, marketing, fundraising and local community activism, this dream team brings our combined expertise and passion to boost local economies.

Come Shop the Pops with us!

Coming Soon!

Team

  • Tracy Gavant - Founder, Chief Brand Officer

    Tracy is a creative Brand Strategist and Dot Connector. A former magazine publisher, she has held executive sales and marketing management positions at Elle Decor, Interiors, ArtNews and Robb Report magazines and her CARMA Consulting business has helped spur significant growth for many clients, whether by expanding an established brand or launching a new business start up. She has introduced successful signature programs such as Elle Decor’s Dining By Design National Tour and The Elle Decor International Design Awards. Tracy is also a Travel & Lifestyle writer, contributing to many popular media outlets. Her passions are wellness travel and blowing up small brands!

  • Shan Gettens - Founder, Chief Revenue Officer

    A British expat with a killer accent, Shan is a sales powerhouse who grew up working in her parents’ small restaurant & hospitality businesses. Shan has recently turned her powers for good, running community fundraising efforts and an events company that services non-profit organizations. She also manages a network of local air b&b properties. Shan is a networker extraordinaire and always the life of the party!

  • Zabrina Stoffel - Founder, Chief Operating Officer

    With a Master’s Degree in Organizational Psychology from Columbia University, Zabrina spent her early career helping companies optimize their leadership and human resources. In the past decade, she has become a fierce Community Organizer, co-founding ProjectPlay, which effectively lobbied the local government for parks and playgrounds, and as Board Chair of Mile Square Theatre, she spearheaded unprecedented growth from street performances to the acquisition and buildout of a permanent theater and dance annex. Zabrina is frustrated that she can no longer get everything she needs on her local Main Street, and is also tired of the daily onslaught of online shopping boxes!