Team

  • Zabrina Stoffel - Founder, Chief Operating Officer

    With a Master’s Degree in Organizational Psychology from Columbia University, Zabrina spent her early career helping companies optimize their leadership and human resources. In the past decade, she has become a fierce Community Organizer, co-founding ProjectPlay, which effectively lobbied the local government for parks and playgrounds, and as Board Chair of Mile Square Theatre, she spearheaded unprecedented growth from street performances to the acquisition and buildout of a permanent theater and dance annex. Zabrina is frustrated that she can no longer get everything she needs on her local Main Street, and is also tired of the daily onslaught of online shopping boxes!

  • Tracy Gavant - Founder, Chief Brand Officer

    Tracy is a creative Brand Strategist and dot connector. A former Publisher, she has held executive sales and marketing positions at Elle Decor, Interiors, ArtNews and Robb Report magazines and her CARMA Consulting business has helped spur significant growth for many clients, whether expanding an established brand or launching a new business start up. She is also a professional lifestyle writer, and has contributed to many popular media outlets. Tracy’s passions are wellness travel, retail therapy and blowing up small brands!

  • Shan Gettens - Founder, Chief Revenue Officer

    A British expat with a killer accent, Shan is a sales powerhouse who grew up working in her parents’ small restaurant & hospitality businesses. Shan has recently turned her powers for good, running community fundraising efforts and an events company that services non-profit organizations. She also manages a network of local air b&b properties. Shan is a networker extraordinaire and always the life of the party!