Main Street Reimagined…
Main Street USA has always been the heart of every community. It’s what defines a town’s unique character, reflecting the interests and personalities of the people that live and work there. Strolling down Main Street is where neighbors bond with each other and become a community. With the rise of technology and a culture of constant multitasking, people are more disconnected than ever, yet instinctively crave meaningful communal experiences. The role of Main Street may have changed, but the need to connect with one another has not. Main Street is more than just a place- it’s a feeling. Our Pop-Up Programs bring people together again.
Our mission is to bring the feeling of Main Street back, support small local business, and build community.
To do this, we’ve reimagined the Main Street experience with dynamic live, hyper-local programming designed to start conversations and create engagement through the arts. Amazon, the iPhone and the internet are not going away. So what will compel us all to get off the couch?
The NJ Downtown Tools of the Trade Award of Excellence 2023- Through the Windows Art Walk
Nominated for Hoboken Girl “Best Of” Best Breakout Business & Best Community Event 2021, 2022, 2023 & 2024
NJ Downtown Awards Honorable Mention for Catalyst Event 2022-Hoboken Artisan Markets
Certified Hoboken Green Business
Registered NJSBDC Sustainable Business
Tracy is a creative Brand Strategist and Dot Connector. A former magazine publisher, she has held executive sales and marketing management positions at Elle Decor, Interiors, ArtNews and Robb Report magazines and her CARMA Consulting business has helped spur significant growth for many clients, whether by expanding an established brand or launching a new business start up. She has introduced successful signature programs such as Elle Decor’s Dining By Design National Tour and The Elle Decor International Design Awards. Tracy is also a Travel & Lifestyle writer, contributing to many popular media outlets. Her passions are wellness travel and blowing up small brands!
A British expat with a killer accent, Shan is a sales powerhouse who grew up working in her parents’ small restaurant & hospitality businesses. Shan has recently turned her powers for good, running community fundraising efforts and an events company that services non-profit organizations. She also manages a network of local air b&b properties. Shan is a networker extraordinaire and always the life of the party!
With a Master’s Degree in Organizational Psychology from Columbia University, Zabrina spent her early career helping companies optimize their leadership and human resources. In the past decade, she has become a fierce Community Organizer, co-founding ProjectPlay, which effectively lobbied the local government for parks and playgrounds, and as Board Chair of Mile Square Theatre, she spearheaded unprecedented growth from street performances to the acquisition and buildout of a permanent theater and dance annex. Zabrina holds a certificate in Placemaking from NJIT.
Part of our mission is to support the efforts of nonprofits organizations in the hyperlocal communities we work in
Our sponsors share our values and recognize the benefits of community connection
Municipalities, Business Improvement Districts and Developers have turned to Main Street Pops to invigorate their community with Creative Placemaking activations
